About Platella

Welcome to Platella Jewelers

Founded in 2003 by designer Hugo Rodriguez, Platella Jewelers has become a trusted destination for distinctive, handcrafted jewelry in Scottsdale, Arizona.Located in the vibrant Kierland Commons, our warm and inviting showroom features a thoughtfully curated selection of Hugo’s original designs. Whether you're celebrating a milestone or simply enhancing your everyday style, we’re here to make your shopping experience personal, effortless, and memorable.Our collection includes an array of fine jewelry—featuring diamonds and other precious stones set in gold, silver, and platinum—designed to suit a variety of tastes and occasions.At Platella, our mission is simple: to help you feel confident, expressive, and true to yourself in every piece you wear. We're honored to be part of your story and look forward to serving you for years to come.

Meet Hugo Rodriguez – Visionary Designer & Founder

Hugo Rodriguez, founder and in-house designer of Platella, is the creative force behind one of the most strikingly contemporary and emotionally resonant jewelry lines of our time.

Renowned for his imagination, technical mastery, and eye for modern elegance, Hugo transforms precious metals and stones into wearable works of art—ranging from minimalist sophistication to bold, statement-making designs. His creations are as symbolic as they are beautiful, designed to reflect the personality, taste, and emotions of those who wear them.

Hugo crafts each piece with a signature balance of clean lines and unique character—never imitated, always original.

You’re invited to visit Hugo at our Scottsdale showroom, where you can collaborate with him to bring your vision to life and create the jewelry of your dreams.